To get you the right buyer, our marketing strategy naturally begins with presentation of the property itself. Take a look at our approach to make sure you achieve the best price, in the quickest time, by appealing to the most buyers.
You should aim to appeal to the broadest range of prospective buyers, so presenting your property in a good, clean, neutral fashion can really create a space potential viewers can imagine themselves living in. With more than 98% of buyers starting their property search online, the presentation of your property must be right.
Many of our offices offer 360° virtual viewings which allow potential buyers to have a full tour of your property without needing to step foot in it. What this means is we can get serious buyers qualified, as many dismiss at this stage, and the right people in your home on physical viewings. This helps drive interest and ultimately the price.
COVID-19: We recommend all properties have a 360° Tour attached to reduce numbers of people mixing in your property. Ask your local branch for details on what they provide.
The impact that images have on prospective buyers is enormous. Descriptions are imperative and provide useful information, but when it comes to stopping people from scrolling and making buyers visualise the home, images are essential. In the present day, smartphone technology ensures many people have a high-quality camera in their pocket. However, great images rely on more than fantastic technology. The best images that promote a home and grab attention are styled to support key features and ensure a house looks at its best.
Hiring a professional photographer costs money, but the cost is more than often justified by the results. A professional photographer highlights key features, they remove potential problems, they use lighting effectively, and they will spend time on the process to create stronger results. When you only have a second or two to grab a person’s attention, you need the best quality images, and hiring a professional photographer brings excellent results.
It is essential to promote your home on social media, and the best estate agents provide this service. Social media advertising is a cost-effective way to promote the property, and it is possible to create highly-targeted campaigns. Therefore, social media boosting is an effective way of ensuring your promotional posts are seen by people who are most likely to have an interest in your property.
Modern technology and communication advances have created the opportunity for impact marketing to be hugely influential in property marketing. If you are looking to sell your house, call on the services of an estate agent who can utilise the very latest in technology and marketing methods. To promote your home effectively, call on Hunters.
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